Nikes shares increase.
http://www.bbc.com/news/business-34882313  

Shares in Nike have jumped more than 5% after the US sportswear giant announced a dividend rise.
The $12bn (£7.9bn) buy-back, 14% dividend increase and sent Nike shares up almost 7 cents to $132.65.
"Built for growth while staying committed to creating shareholder value. We've proved it time and again, having returned over $23bn to shareholders over the last 14 years through repurchases and dividends." Nike stated to reports.
Nike is the biggest sportswear maker in the world, and recently announced a sharp rise in profits thanks largely to rising sales in China.
Profits for the three months to the end of August were $1.18bn, up nearly a quarter from a year earlier.

With Nike being in the press lately and making advertising press release, its not surprising that more customers we pulled in by compelling arguments. However it was Nikes presents in the news stating their current development plans are going really well and they are meeting the needs of their intended audience, share holds decided to invest. Making their changes and future plans public was good for Nike because then it let potential share holders know what the business is going to do next and whether it would be a good time for them to invest.