Malaysian Airlines changed its name

After all the bad press it is not surprising that Malaysian Airlines wants to change and get a different publicity. So there is something in the news that is not about the crash and the missing plane. It is a strategy to try and no longer be associated with the incidents. This way they hope that people will distance the association from the airline and the crash/disappearance. They are trying to change as many things about themselves as possible; it is amazing that they are still open. 

They have even changed the CEO to a German, Christoph Mueller, who is planning on completely changing to a new airline that will start the major changes on September first. He is the first non-Malaysian CEO. Though Malaysian airlines are technically bankrupt, they have found a way to reemploy the major faces of their company.

They have changed so much of their company to get their customers back, because after bad publicity and having bad incident spread over the world, many people would switch airlines. There for showing that they have changed major parts of the company show that they are “new and improved. ” Trying to clear their name of the scandal that has taken place, they are trying to reinforce that changes have been made and that there should not be any more crashes or plans missing from Malaysian airlines. 

They have informed the public that the major changes are taking place behind the scenes but the change in name (though minor) is still present. Originally the airlines were called “Malaysian Airline System Berhad “ and it is presently called “Malaysia Airlines Berhad.”

Advertisements have also developed after the crash. Seeing as the crash of Malaysian airline was on the 8^th of March 2014, the adverts before then were like this: https://www.youtube.com/watch?v=_pJu6U0BzPo and after March of 2014 the advertisements took a different turn. They had to get new adds out into circulation shortly after the crash or there would be no chance of getting more customers. So instead of being formal and saying that it is safe to fly with them. They created: “A Malaysian Story.”  This is one of the many Malaysian Stories: https://www.youtube.com/watch?v=HKU1Kx9X0MM. The different between the ads are unbelievable. The first one is a normal advertisement about going to fly with Malaysian airlines published in 2012/2013. The second add is an appreciation for life and nature. They incorporated making flight a reality for the little boy while also reinforcing how important life and family is.  Changes are still to come for this airline, and have a lot of work still to come.